UNLESS makes plant based streetwear designed to leave zero plastic waste; for those who don’t want to compromise their style to do what’s right for the planet. Source: Spring 25 When Eric Liedtke was announced to lead brand strategy at UA it was an immediate upgrade for the Under Armour. The added bonus was…
Significant Disparities in Sports Engagement Found Among Washington D.C. Youth (underarmour.com) Under Armour has done a very good job at supporting sports in its backyard of the DMV. Through various programs the brand has fueled competition and created opportunities. In their recent collaborative research effort with Aspen Institute’s Project Play initiative. “State of Play Washington…
I often write about Under Armour in terms of potential. When Kevin Plank moved back into the captain’s chair, any progression Under Armour attained during Patrik Frisk’s repair and relaunch tenure was immediately in question. I stated that Plank would have to build out a team, but seeing John Varvatos as one of the first…
Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…
Each spring and summer, players from all over the country try to perform well enough to garner scholarship opportunities. The ultimate goal for most is NCAA Division 1. Production has to meet the potential for that dream to take place. For the 2025 and 2026 classes in Memphis, the time is now, and a few…
Anime controls the screen time of people of all ages. The CrunchyRoll App has seen explosive growth since 2021. The Anime streaming service, according to Statista, is at 13 million subscribers. Anime is no longer a niche, subgenre in the shadows of the Pixar, Disney and Imagination machines. This has contributed to a decrease in…
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024. Plank will succeed Stephanie Linnartz, who will be stepping down as President & Chief Executive Officer and member of the Board. In connection with Plank’s appointment, Dr. Mohamed A. El-Erian, an independent director…
This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
The collection launched on January 26, ahead of a monumental match-up: the third annual NBA x HBCU Classic on February 17 during NBA All-Star Weekend. For the first time ever, the game will see two Under Armour schools, Virginia Union and Winston-Salem State, go head-to-head. Both teams will be featured in Under Armour’s digital and social storytelling…
Video Breakdown 0:00 Introduction 1:10 Nike’s 2017 Rookie Class 3:45 Under Armour Athletes 5:24 Embiid was Underutilized 6:10 Curry and Fox: Parallel Paths 9:00 Will Nike Respond 10:11 Only Basketball by Nike no Ja? 12:20 Fox is like Curry 13:10 Jordan Brand vs Curry Brand 15:10 Curry’s Influence in the KD Clone Era 18:05 Curry…
I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…
Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the…
Under Armour ‘The Ultimate Team Talk’ – AI speech generation (hedgehoglab.com) adidas has a grip on the UK soccer scene and the revival of Terrace fashion gives the brand an advantage over every sportswear competitor in the region. This advantage is expanding into sales globally as the Samba and Gazelle, both classic futbol sneakers, are…
A New Way to Score More (underarmour.com) To celebrate the program’s launch, those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don’t stop there! Those who enroll…
Erik Sowinski quickly moved out creating distance between the pack and himself. As a pacesetter, he won’t win the race. His job is creating the tempo. Watching him is like seeing a chef make the perfect plate. The chef creates the meal, lays it out to amplify the experience and then continues to create never…
I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…
A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…
https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…
Source: Under Armour Calls On A New Generation To Protect This House “Everybody gotta come back to their roots at a certain point and remind yourself who you are.” – Stephen Curry For Stephen Curry, Kelsey Plum, Aliyah Boston and athletes everywhere Protect This House is more than a rallying cry. It’s a promise to…
I was in the process of trying on apparel and footwear from Under Armour’s Black History Month collection and I went on a rant about why brands decide to create niche, limited drops that unfortunately are isolated from a more diverse consumer base when it shouldn’t be. I spoke so long I had to cut…
