Are Under Armour’s College Sponsorships Really That Important?
When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company’s thinking — like that of a prospective homebuyer — centered largely on location, location, location. Source: With university deals, Under Armour aims to fill in its U.S. map – Baltimore Sun This article from the Baltimore Sun discusses UA’s…
