UA Teammates Fuel the Next Generation of Entrepreneurs Source: These Teens Mean Business I was in education in various capacities for twenty years. One of the most successful years was at a charter school. The charter allowed me to implement a website development and small business course. Because we only had a semester, and coding…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
The UA ICON Curry 1 ‘Maryland 100’s are an ode to the history of Terps basketball. Loud and colorful, like Maryland always is, graphics splash all over the upper, each telling a story more interesting than the last. Source: Maryland Basketball 100 Seasons UA ICON I typically have a long spill about whether a brand gets…
I love retail. I enjoy walking into stores and discovering new products. I enjoy it even more when I walk into a store and I discover something attached the community. I want retail to survive especially sneaker retail, but I live in a city that doesn’t have a sneaker boutique. This means that I’m subjected…
While their star player was launching a film about the racially motivated shooting in Charleston and discussing the event with the NY Times two weeks ago, Curry was also planning with Under Armour, not an incredible party for All Star weekend, he was planning something more significant; two years in the making. ESPN’s Nick DePaula…
The #UAForge96 is back, releasing across three colorways on Feb. 8. Check out the lookbook featuring local creatives from Baltimore and captured by UA Teammate and heralded photographer, Devin Allen: https://undrarmr.co/2Bp0dX1 Source: UA Forge 96 returns for Season II I don’t know who or what has happened at Under Armour in the last few months,…
Tchernavia Rocker leadership profile at Harley-Davidson. Source: Tchernavia Rocker | Leadership | Harley-Davidson USA Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media…
Source: UA Newsroom Someone clicked on this link and immediately expected to see Joel Embiid or Mo Bamba. Someone was thinking that it was an NFL guy to replace the GOAT Tom Brady. I intentionally placed the design team’s drawing in the head of this post because at first glance the tech specs look like…
.@UAAssociation today announces its boys’ schedule and teams for the 2019 season, in addition to the creation of UA Rise and UA Future leagues. Read more here: https://undrarmr.co/2RZTrkh Source: UAA Boys 2019 Announcement First let’s share the teams participating in the UAA side of grassroots for the upcoming travel basketball season: PARTICIPATING UAA 2019 TEAMS…
New UA Wireless Flash headphones boost your run with Storm Proof tech and Bionic Hearing. Available at JBL.com and UnderArmour.com on January 8, 2019. Source: Introducing UA Wireless Flash Headphones I typically write an analysis from one side of the discussion. I’m writing this by arguing against, but I’m supplying a refutation at the end…
Source: Financial Times Anyone who reads this site understands that I’ve always had an affinity for Under Armour. The startup represented to me an opportunity to capture a share of the footwear and apparel market in an era dominated by Nike and adidas. Unfortunately, the more I began digging into the numbers around Under Armour…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
$UAA Under Armour’s Investor’s Day disappoints and fails to deliver a real plan of action, but even worse there isn’t any product displayed or discussed.
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
BALTIMORE , Dec. 3, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UAA, UA) today announced that it will hold an investor meeting on Wednesday, Dec. 12, 2018 . At the event, Chairman & Chief Executive Officer Kevin Plank , President & Chief Operating Officer Patrik Frisk , Chief Financial Officer Source: Under Armour To Host…
1:18 In this episode I do a really quick discussion on why I haven’t written or talked about the Kawhi to New Balance talk. Since Jordan Brand has the right to match this isn’t over, until I see New Balance actually tell us that this is a done deal. I show you that New Balance…
The UA Valsetz, one of most trusted tactical boots for the streets and men & women in uniform across the world, has been reimagined across two colorways releasing today. @UASportyle #Pioneer @chinobraxton is the face of the exclusive retail release with @DTLRVILLA. Lookbook photographed by award-winning #Baltimore photographer, @byDVNLLN Source: UA Valsetz Latest Release with…
The Harlem-born entertainer and athlete draws from his time in LA and NYC to give fresh perspective to classic Nike silhouettes and graphics. Source: Sheck Wes Curates the Inaugural NYC Editions Collection I don’t know if it’s that I watched way too much Chappelle Show, but doesn’t the above pic of Sheck look like Dave…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and…
Source: UA Newsroom Under Armour has the benefit of Nike encountering their #metoo moment first as the reason why the brand hasn’t really seen any blowback against StripperGate. Why did I just lead this post on UA’s direction in footwear with a comment on their recent troubles in the exec suite? Because I feel that…
