pic via ABC News Source: No need to worry about Sloane Stephens … yet I recently wrote that Under Armour should not have let Sloane walk. I felt that an endorsement of her was a shot in the right direction in building rapport with a critical audience of growing women athletes, black women. Sloane…
Tennis champion Sloane Stephens, long with Under Armour, signs with Nike (Sergei Grits / AP picture) Source: Tennis champion Sloane Stephens, long with Under Armour, signs with Nike I’m beating a dead horse. Just after I wrote my analysis on Under Armour yesterday with a bit of hope although I stated clearly that UA had not…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
I really should be writing that Under Armour has at its disposal a host of incredible stories about the athletes they sponsor. My biggest issue with UA is that they seem to lack direction in marketing and they overlook what they have in house to build brand awareness. Under Armour has all of the…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
Under Armour has announced adjustments to its Digital division. Paul Fipps, Chief Technology Officer said, “As part of the restructuring we initiated this summer that integrates technology across our core business—connected fitness digital product, digital engineering and digital media— will now all report directly to me. This integration significantly enhances our ability to engage consumers…
Anyone following the site knows that I’ve been giving UA grief for a couple of years because of the lack of marketing and the lack of video in relation to UA Basketball and in particular Steph Curry. I wrote an article that gave the details on how the decline in Under Armour’s footwear sales…
The creation story behind Nike has been documented and delivered in a number of ways. It’s laid out in the Nike Campus and written in books like Swoosh and Just Do It. The creation story for Under Armour isn’t as well known. It’s not as deep as the narrative of two brothers who split…
Clare Duffy of the PDX reports that Peter Ruppe has left Under Armour which makes three high level execs who have exited the company since the last conference call and quarterly report. Ruppe follows a string of other high-profile exits from the company — including its co-founder Kip Fulks, its chief marketing officer and the…
The Thread Landing Source: The Thread | Stance Stance collaborated with the NBA on some of the dopest socks in the game over the last few years. That all came to an end when Nike became the league’s official outfitter. While a brand like adidas allowed for Stance to grow by developing socks for players…
image source: The Rock Project Delta Sneaker launches are complex. Often an analyst will say, “It’s all about the product.” I’ve often said “you can have the best product in the world and if no one knows about it, it doesn’t matter.” The line is blurred between dope product, availability and marketing. It takes…
Shop Under Armour for Men’s UAS Forge 1 Mid in our Men’s Lifestyle Shoes department. Free shipping is available in US. Source: Men’s UAS Forge 1 Mid | Under Armour US I know that AHN (ARCH x Housakicks Network) doesn’t garner the type of contact from PR people at various footwear companies, but one look…
Here’s the brief on the two new brands being promoted by the e-tailer. Source: Amazon Quietly Rolls Out Activewear In the article link above Cooper Smith of L2 delivers the scoop on Amazon finally rolling out their private label sportswear. If you’ve been following along with the discussions here on ARCH you might remember when…
Source: Under Armour Reports Third Quarter Results (NYSE:UAA) The long road back to growth is beginning for Under Armour. During the conference call the team mentioned a number of things that haven’t been heard at any report in the history of the brand, they failed. The quote below from WSJ’s Sara Germano @germanotes “Under Armour’s -5% 3Q…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Today the Curry 4 was slated to drop in a bigger way than the two previous limited releases. Now, I don’t know if it’s strategy or if the issue with shipping, but it’s rare for the type of promotion that happened for this October 27th drop to only have a release of the kid’s…
The #Curry4 “More Rings” Championship Pack drops Tuesday at 10AM EST. I hate the “What are those?” pointing and laughing that happens with stupid sneakerheads. When UA dropped the Curry Lows that were labeled “Dad” shoes, and joked on by Jimmy Kimmel and the entire internet, honestly it didn’t make any damn sense. What did…
Get UA’s best gear styled for you & delivered with ArmourBox. No styling fees. No shipping fees. No sweat, until you put your new gear to work. Source: ArmourBox: A Personalized Subscription Box Service by Under Armour Subscription services reach to the core of e-commerce as it places all of the obstructions associated with shopping…
News that the Curry 4 would be dropping this week came as a surprise to me. News that the Curry 4 will be dropping internationally first was also a surprise. I’ve complained about the lack of marketing and the failure to capitalize on Curry’s second championship as a huge mistake by an apparel company that…
Originally posted on Housakicks Stepth Curry made national news when he got into a series of tweets exchanged with current USA President Trump. It’s pretty pathetic to think a president has this much time on his hands to argue over mundane matters such as a visit to the White House. It got to the point where…
Shop Underarmour.com for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance…
