Source: Gift Guide | shop online at BIRKENSTOCK On several occasions I’ve walked into various retail locations and found Birks marked down. It’s a trend that struck me as disturbing. I initially thought of it as a flawed wholesale strategy rooted in buying into a brand’s own hype. The more I dug into Birks and…
The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…
Source: Talk of Nike selling directly on Amazon – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha This morning Seeking Alpha analyst Clark Schultz posted that Nike might be looking to sell on Amazon. My immediate response was “Hell No.” My secondary response was, “Nah son!” My final response was that I’m very rarely wrong and when…
Recently, JCPenney announced that it is featuring designated Nike shops within more than 600 of its stores. These 500 square feet areas will be located within the men’s section as it looks to bolster its active wear offerings. These small stores ensure that Nike stands out in mass retailing. Source: Nike To Benefit From Opening…
What Nike has done has been written about in books like Just Do It by Donald Katz and Swoosh: Unauthorized Story of Nike and the Men Who Played There, The by J.B. Strasser, which is a book that has insider info on the start of the company. Strasser’s husband was a former insider who went…
