Who Made adidas Hot Again? Kanye, BOOST, Run DMC and Retro? | via GQ
Adidas’s senior VP of global brand strategy breaks down why the brand with the three stripes is the hottest sneaker brand on the planet right now. Source: Adidas Tells Us How It Plans to Catch Nike | GQ I’ve written several articles explaining why sneakerheads think Kanye is the key to adidas success. I’ve written…
