Winter Olympics 2018

Under Armour Moves #UnlikeAny In This One | Ice Blazers: Expect the Unexpected (Trailer)

Chris Burns7 years ago7 years ago02 mins

A few weeks ago I stated that Under Armour had a unique opportunity for storytelling and I was frustrated that the brand continues to overlook “niche out” in building narratives that will engage a base that hasn’t really looked to UA as an option. It appears that someone in the marketing department heard me…

She Did It! | Simidele “Sleighs” Becoming the 1st African ‘Skeleton’ Competitor in the 2018 Winter Olympics

Chris Burns7 years ago7 years ago04 mins

Source: https://www.simisleighs.com Simi crushed it finishing 3rd in the skeleton event in Lake Placid today. Why is this important? Skeleton is a sport many people haven’t heard of, let alone watched. The Winter Olympics isn’t nearly as visible as the Summer Olympics. However, sports are often about the narratives created. Yesterday Nike shared Simi’s story…

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