Source: ADIDAS TO INSPIRE THE FUTURE OF SOCCER IN NORTH AMERICA A week ago adidas shifted from neutral and I explained why this was important in the article below: ‘Creativity is the Answer’ Gets Back to How adidas Built Their Momentum adidas has had trouble really becoming at home in the U.S. the last year…
Source: ADIDAS ASSEMBLES A TEAM OF THE WORLD’S MOST INFLUENTIAL CREATORS FROM ACROSS SPORT CULTURE TO PROVE CREATIVITY IS THE ANSWER In the process of responding to a comment on LinkedIn about how important the World Cup will be to the brands, I realized that adidas had launched their first “real” campaign of the year….
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
Source: http://www.newbalance.com/otruska/?ICID=LSHUB_OTRUSKALS_S_H1_5803 The privately held New Balance has made no qualms at all about abandoning basketball to be number one in cleated sports. The brand has on its roster a host of professional baseball players and has invested heavily in branding in the sport. Their focus on cleats has enabled them to establish themselves as…
