Source: The Blank Canvas Program York Athletics isn’t as popular as the big three brands in the sneaker industry. The company caters to fighters, a niche market of boxers and MMA athletes at all levels. I recently wrote a post on the gym Beautifully Savage to show how connected to their community the brand is:…
York Athletics is a company I’ve written about before. What I liked about the brand is their simple approach to footwear and their core approach to their niche. York is a brand for fighters. They support boxing and technical sports like mixed martial arts. Their blog reads like a training manual for those interested…
Our creative director talks about how motivating it is to train with a team and how the photography of Jamel Shabazz & Danny Lyon inspired our brand campaign. I’ve dropped a couple of posts on York and every few weeks I check in to see what’s happening with the brand. They’ve just released their FW…
On May 18, thirty-two fighters will step into the Haymakers for Hope Rock ‘N Rumble ring at the House of Blues in front of a crowd of 2,000 people Would you train to become a boxer to help fight Cerebral Palsy? Would you train to become a boxer to fight MS? Would you train…
AN INTERVIEW WITH ALEXANDER RICHARD MESQUITA BY LINDSEY BYRNES ALEXANDER RICHARD MESQUITA Alexander Richard Mesquita, who goes by Richard or sensei to those w Source: SENSEI SAYS LEAVE YOUR EXCUSES BEHIND |PHYSICAL| – YORK Athletics Mfg. When I admire a brand I share their work. When it’s a brand that has a hard time cracking…
