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lululemon | Beautifully Savage: Joe Buckner, York Athletics and the Lost Art of Authentic Marketing

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The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…

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When Brands Underutilize Platforms, How Do You Get the Message? York Athletics

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YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…

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THE HENRY ‘FIGHTERS EDITION’ | York Athletics

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Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new…

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