Photographer Polo Silk has been documenting Air Jordan in New Orleans since the 1980s. As All Star kicks off, Polo talks about J’s in NOLA in the beginning.
I will be the first one to admit that I really like the idea of content creation by Jordan Brand to bring a human element to the company. I like the personal stories being shared on the site. I think it’s a great way to find a connection to the people who buy the kicks.
In celebration of the upcoming NOLA All Star Weekend for the NBA, Jordan Brand dropped a feature with a New Orleans photographer. The pictures are reminiscent of the classic club photos from the 80s and 90s that you took with your boys when you walked in and you could take with you when you left. In a lot of southern clubs these pictures are still being shot. The photographers now use a digital camera and printer, but it’s the same thing.
Alright… the title is hinting at something, but I need you to let me know if I’m wrong. I’ve been involved in kicks for a long time. I even sold kicks at one of the most infamous fake sneaker locations in the country, The 3rd Street Flea Market in Memphis. I was known as the dude with real shoes. The put me in the front so when people walked in they would think all of the shoes were real… Sooooooo when I saw this picture on the air.Jordan.com site… I immediately saw a train container with stacks of Jordans with MJ’s face on the flimsy box.
Tell me if I’m wrong. I hope I’m wrong. I really do because if I’m not it would mean Jordan Brand is hiring people to create content for their platform who don’t even know what their real product looks like. Leave a comment below.