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The 2018 Jordan Brand NBA All-Star Edition Collection is Mindblowing

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Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles.

Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms

Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be front and center. Jordan Brand has to carry the banner and boy does Jordan Brand have the shoulders for it. Last year Nike and Jordan Brand were struggling and countless retros were sitting on the shelves. As different philosophies were discussed, Edit to Amplify was one, nothing seemed to be implemented. Nike was dumping footwear into the market every week with uninspired storytelling or no narrative at all. Just colorway after colorway of some random BS story with a random ass nothing shoe to match. Nike was on life support. Something funny happened on the way to the morgue though. Nike finished focsuing on the infrastructure of COD/DTC and changed back to what they do best. They began to market and tell stories again. Now that the brand has the NBA, the NBA can begin to reconnect the glory days to the future via the 30th Anniversary of Jordan’s iconic Slam Dunk performance of 88. That reconnection can happen now via YouTube. The younger generation can consume the NBA in the chunks that they do and the older generation gets to collect a classic from the Jumpman on the biggest weekend in basketball. There is so much being delivered from the brand that you have to click through and look at all of the pictures.

Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms

Here are a few pics; there is something for the young and the old heads, men and women. The brand is dropping 4 different Retro 3s, the Season of Her, and a XXX2 Low that celebrates the Dunk in the 3s. Talk about an amazing build up to All Star Weekend. Every other brand should be worried, or they should be in the lab trying to be Nike in 84. If you understand that reference you know what should be happening in Los Angeles right now by adidas, Under Armour or some brand looking to control the narrative as much as they can. Because once February hits, it will be hard to hear anything except Nike and Jordan Brand squeaking across the land. Nike is dropping a Tinker sketch 3… and this Why Not Zer0.1 City Edition for Westbrook could be the best Jordan Brand shoe to drop in the last 15 years.

As a Los Angeles native, the 2018 All-Star Game and City of Flight Why Not Zer0.1 both represent homecoming moments for Russell Westbrook. To pay tribute to the city that raised him, this colorway features a Los Angeles map on the upper with “LA” and “RW” on the left and right tongue, respectively.
The Air Jordan XXXII low Free Throw Line colorway takes inspiration from Michael Jordan’s famous 1988 dunk contest victory. Paying tribute to the white and cement Air Jordan III that he wore, a subtle elephant print design is featured on the upper. The translucent outsoles feature a red stripe and “3:51” as a nod to the time on the clock when that now iconic image of MJ’s 1988 free throw line dunk was captured.
Sza in the AJ I Hi Zip. A stylish twist on one of the most iconic Air Jordan silhouettes, the Air Jordan I Hi Zip takes classic elements from the AJ I design and distorts it for her. Complete with a zipper closure, premium leather, an OG Nike Air tab logo on the tongue and elevated cushioning in the sock liner, this all-new take on the Air Jordan 1 releases globally March 8.
AIR JORDAN III FLYKNIT Following the success of the Air Jordan 1 Flyknit, the Air Jordan III is the latest model to combine iconic style with one of today’s most innovative footwear materials, Nike Flyknit.
AIR JORDAN III TINKER Surfacing for the first time, Tinker Hatfield’s original Air Jordan III sketch comes to life to celebrate 30 years of the iconic model.
AIR JORDAN III WHITE CEMENT NRG Michael Jordan pushed the limits of gravity even further when he launched from the free throw line during the 1988 Slam Dunk Contest. To celebrate the 30-year-anniversary of that iconic moment, the White Cement III returns in OG form with the addition of a translucent sole that features a red stripe to represent the exact place where MJ took flight.
AIR JORDAN III BLACK CEMENT Worn by Michael Jordan during the 1988 All-Star Game, the Black Cement Air Jordan III returns in true OG form, including “Nike Air” branding on the heel.