Source: THE 2023 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE BRAND’S BOSTON CAMPUS
Track and Field remains the sport able to cater to groups of all ages, and as the digital landscape shifts providing distance, sprint and jump events on demand, viewership is increasing participation in activities by the everyday fan. There is a reason Brooks Running is basking in the highest sales the company has seen. There is no coincidence this is happening at the height of a compressed, but perfect storm of track and field activity due to Covid. The World Championships came right on the heel of the Olympics and because of the timing and compressed schedule World Championships will take place again as national trials ramp up for another Olympics less than two years away. It’s an overlooked aspect of brand building for smaller brands outside of Nike and adidas.
New Balance’s “The TRACK at New Balance” Makes New Balance the Sole Rival to Nike for these Reasons
Now as New Balance, a brand boasting some of the most exciting track and field athletes in the world, prepares to bring the battle to the big boys with the National Indoor Championships in 2023, they open the door for NIL relationships and familiarization with young athletes in a more direct and immediate manner than Nike’s extensive grassroots has been able to do. For all of the Swoosh’s strength, the company may have historic Hayward Field, but no brand has a facility comparable to what New Balance has in The Track.
The meet will be held March 10th-12th at The TRACK at New Balance, located on the brands world headquarters campus in Boston, Massachusetts.
Registration for this event will go live on the New Balance Nationals website in November. For any questions or further details, please check out the same New Balance Nationals site.
