AndThem is the creative agency. https://www.andthem.com/
GoodThin.gs is the social impact driver. https://www.goodthin.gs/
NinetyNine Products is the in-house brand. https://www.ninetynineproducts.com/
I discovered NinetyNine Products while researching my new book Sneaker Resale & Retail in the New Normal. I was writing about smaller brands on the website to bring light to the amazing work startups were doing with their charitable acts and sustainability missions. NinetyNine Products was the only Black Owned, new company I discovered over the last three months.
I decided to buy the shoes not because of this, but because their first shoe The Point, was designed with educators in mind. The colorways, Chalk and Whiteboard are obvious references to teachers, but it’s the fit and design that makes me excited to introduce it to my audience. This shoe features a full length carbon fiber plate in the midsole. Shoes with this tech typically run 220 dollars or more in price. This startup is selling a shoe designed with elite technical performance aspects for 99 dollars!
When you combine the message with the product that’s a win in my book.
Use the links at the start of this post to visit the site.
