written by Kaizen and Kayon Menzie
From Instagram to TikTok, social media plays a huge part in the sneaker enthusiast community. But which pairs dominate social media as the most popular kicks?
adidas Superstar is the most Instagrammable sneaker
adidas Superstar is crowned the world’s most popular sneaker on Instagram with a whopping 4,266,951 hashtags for the make and model together.
These hashtags indicate how much we all love to show off a fresh pair of sneakers. The next most hashtagged sneakers include:
| Rank | Make | Model | Instagram hashtags |
| 1 | adidas | Superstar | 4,266,951 |
| 2 | Nike | Air Force 1 | 2,941,333 |
| 3 | adidas | Ultra Boost | 2,865,853 |
| 4 | Nike | Air Jordan I | 2,096,078 |
| 5 | adidas | Stan Smith | 1,846,258 |
Most popular sneakers on TikTok include
TikTok is known for all sorts of video content , from dance videos to sneaker cleaning hacks. In fact, folks are showing off their sneakers on TikTok – a huge trend, which can be seen in the viewership and hashtags.
| Rank | Make | Model | TikTok views |
| 1 | Nike | Air Force 1 | 331,400,000 |
| 2 | Nike | Air Jordan I | 305,200,000 |
| 3 | Converse | Chuck Taylor All Star | 99,300,000 |
| 4 | adidas | Stan Smith | 43,100,000 |
| 5 | Nike | Air Jordan IV | 32,100,000 |
Nike’s Air Force 1 and Air Jordan collections prove particularly popular on the video-sharing platform, with three pairs featured in the top five. Converse’s classic Chuck Taylor All Star and the adidas Stan Smith also rank as some of the most popular.
So whether you’re looking for the best bargain, highest reselling potential or most talked-about sneaker on social media, it’s clear that each make and model analyzed offers a variety of opportunities.
So, which sneaker will you be purchasing next?
