Spread the love   In back to back weeks Under Armour has been the brand behind two of the biggest boxing matches in the last few years. While boxing is a niche sport and many people have abandoned the sweet science for MMA and UFC, when you get fighters like Alvarez who beat Chavez Jr. … Continue reading Under Armour Can Win From The “Niche-Out” Canelo Alvarez vs Julio Cesar Chavez Jr