Customization and Customer Service, those two things are important in the sportswear industry. As we moce towards a world where the buyers everyone is targeting are all getting more savvy and frugal, the customer experience is becoming paramount. The most important thing is how a brand is aligning itself with the values of the market, but when you aren’t capable of taking a position on an issue without looking slightly suspect, the most important thing becomes giving a customer what they want, at the right price.
The Icon Technology allows for a visitor to customize 4 distinct footwear choices based on the following options:
possibilities, this is it. Upload any
picture or image, move it around,
shrink it or grow it. It’s that simple.
own colors & change the size &
direction. We’re just giving you the
start, you make it yours.
prints so you can tie your shoes to
your gear…but they won’t be
limited to a couple options—we’re
expanding the palette with a giant
array of colors.