BALTIMORE , Oct. 16, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) plans to release the results of its third quarter (ended September 30, 2018 ) on Tuesday, October 30, 2018 at 6:55 a.m. ET . Following the news release, Under Armour management will host a conference call at approximately
Source: Under Armour Announces Third Quarter 2018 Earnings and Conference Call Date | Under Armour, Inc.
The upcoming report from Under Armour will be intriguing as we enter the final quarter of 2018. The company has replaced several high level executives and another round of layoffs are planned. At a retail level I’ve seen very few accounts carrying the brand (this is in urban retail primarily) so my prediction is they lean heavily on DTC discussions and international growth. At home they will cite excitement about recent athlete signings and discuss that they are still aligning and adjusting to a difficult athletic apparel market.
In June the brand hit a resurging high of 22.40/share but has since fallen back to mid teens (17/share) on reports of layoffs, shifting executives, and specifically on the report of retailers like Dick’s who directly blamed Under Armour for their poor performance.
At the beginning of the year I gave my predictions on Under Armour and in it I wrote:
UA is failing to create compelling stories around their products and they are failing to introduce them in a sequential manner that builds excitement. I think UA could have the type of break out year that adidas had last year… the problem is they don’t quite have a true grasp on the marketing they should be doing to reach that type of break out. I mean think about it. Christmas is always one of the biggest days in sneakers because of the annual NBA games. Both Nike and adidas dropped campaigns this year. Under Armour’s most famous player was injured and because the brand has failed to build the story of another athlete on their roster not a single website talked about UA. It’s this type of failure that could haunt UA throughout 2018 although they have almost everything it takes to kill it this year.
UA’s most recent hire at the executive level was in (drumroll) marketing. The conference call won’t inspire confidence and I can potentially see all of the work that UA has done to regain some momentum will be lost. I’ll be listening. You can listen when the call goes live by using the information below.
This call will be webcast live at http://investor.underarmour.com/results.cfm and will be archived and available for replay approximately three hours after the live event.
