Source: waffleheads
Typically I have a lot to say about influencer marketing… unless I see it and it’s done right. If you’re reading this it means I either think something was not a smart play, or if you’re noticing that this post is shorter than the stuff I usually write, something was done right.
Two years ago I wrote a post about the Saucony Originators project:
If you read that post above then you realize why I wrote “vs” in the title when comparing what Saucony did in contrast to what Vans has done. This is the point when I would typically spend a lot of time explaining why Vans’ influencer strategy feels more organic and real. Instead of explaining everything here, I’m going to leave the source link and ask you to visit the Vans site to check out their ‘waffleheads’ series: Source: waffleheads
This is how to work with influencers and keep the content within a brand’s website.
MEET THE WAFFLEHEADS: A GROUP OF COLLECTORS, CUSTOMIZERS, AND CREATIVES WHO CARVED THEIR OWN SPACE IN THE CULTURE OF COLLECTING FOOTWEAR. THIS ISN’T A STORY ABOUT STANDING IN LINE FOR AN EXCLUSIVE DROP OR PRISTINE KICKS KEPT IN THEIR BOXES. THIS IS THE OTHER KIND OF SNEAKER CULTURE.
