Originally recorded by Tayib Salami of Housakicks during a Google Hangout
Youtube: https://www.youtube.com/channel/UCZPK…
Tayib has been working on the idea for a series of interviews about the sneaker industry. I helped Tayib develop his website: http://www.housakicks.com after he had paid several developers and gotten no where. He knew I had been involved in sneakers for a long time and thought who better to ask these questions. In this video we hit on the Nike Effect Nike’s push to increase revenue for their shareholders is leaving a lot of stores in a bind, but their push for DTC is amazing to watch. Video Breakdown:
What’s going on with Nike and stores closing down? 1:00
Nike is squeezing small vendors. 3:00
Memphis and North Mississippi store closkings – 7:30
Memphis is a microcosm – 10:20
Nike, Jordan Brand and Futures – 12:30
Jordan Retro to Jordan Brand ratios – 13:38
“All I need is a Nike Account” 16:00
Nike Direct to Consumer Push – 17:00
Nike is cutting out the middle man. 20:00
Nike’s cost on shoes and wholesale breakdown – 22:20
Wholesale cost to stores and the breakdown of 10,000 pair – 27:10
Why Nike is keeping shoes – 29:30
Resellers, RTV and Nike Outlets – 34:35
The tragedy of Nike “Stans and Fanboys” 37:35
Youtube: https://www.youtube.com/channel/UCZPK…
Tayib has been working on the idea for a series of interviews about the sneaker industry. I helped Tayib develop his website: http://www.housakicks.com after he had paid several developers and gotten no where. He knew I had been involved in sneakers for a long time and thought who better to ask these questions. In this video we hit on the Nike Effect Nike’s push to increase revenue for their shareholders is leaving a lot of stores in a bind, but their push for DTC is amazing to watch. Video Breakdown:
What’s going on with Nike and stores closing down? 1:00
Nike is squeezing small vendors. 3:00
Memphis and North Mississippi store closkings – 7:30
Memphis is a microcosm – 10:20
Nike, Jordan Brand and Futures – 12:30
Jordan Retro to Jordan Brand ratios – 13:38
“All I need is a Nike Account” 16:00
Nike Direct to Consumer Push – 17:00
Nike is cutting out the middle man. 20:00
Nike’s cost on shoes and wholesale breakdown – 22:20
Wholesale cost to stores and the breakdown of 10,000 pair – 27:10
Why Nike is keeping shoes – 29:30
Resellers, RTV and Nike Outlets – 34:35
The tragedy of Nike “Stans and Fanboys” 37:35
I’ve got to keep my eyes on you… You’re going to mess around and uncover the sneaker version of The Pelican Brief. Speaking the truth has its hazards.
Then we are really going to be in trouble when he asks about how Memphis affects the market…lol.
Subject: Re: Comment on Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike Effect – YouTube
Damn!!!! And the list continues to grow. Sports Authority closing 120 stores!!! http://www.sportsauthority.com/Landing-Pages/Press-Release/shop.jsp?categoryId=90463876&ab=MYOAS_Homepage_PencilBanner_KEY_Ch11Announcement_030216_LRN_0_NA_TXT_NPCNS
Just to make sure you get what I’m saying, here is the Finish Line article: http://www.wsj.com/articles/finish-line-to-close-25-of-stores-swaps-ceo-1452171033