Spread the love The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt … Continue reading Win Like 2K vs adidas Crazy | Jordan Brand vs adidas: A Tale of Two Marketing Visions