Originally posted on Housakicks
In the 2016 fiscal year, U.S. Customs and Border Protection seized more than $1,382,903,001 worth of counterfeit goods.
They engage and involve the consumer in the manufacturing process
See how they are engaging the consumer in the video above, it is so compelling that it converts into massive sales. This is pathetic, they understand content creation better than legitimate companies.
We are at the point where counterfeiters are battling each other (to produce the best authentic fakes) and in the process each one is perfecting its craft- which means we’ll witness the birth of more companies similar to Perfectkicks. Just think about it, let me be very generous and assume that each year, 10 companies similar to PK that are born. In the span of 10 years you ‘ll have about a 100 of them; now think about the share of the sneaker market each one of these companies has the potential to acquire ( assuming each has about a 100k followers, and multiply that by a 100) and put them all in one category. I bet you they are taking so much money out of legitimate retailers’ pockets i.e Footlocker, Finishline, Champs, DTLR just to name a few. Footlocker’s stock recently drop by 28% and it was supposedly due to the decreasing in sales of high end items. Now pause for a moment and think about it-Will you not agree that many of the counterfeits are high end items that are cheaper and basically of the same materials? This could very well be another reason why Footlocker’s stock dropped. A lot more retailers are going to go out of business in a few years and many will merge just to survive. Do I have any solution for it? At this point I’m not sure what is going to stop the ball from rolling but stay tuned for further updates.