All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the…
Source: Men’s Westsider 2.0 I own the original Westsider and it has become one of my go to sneakers on a daily basis. It’s extremely easy to keep clean and the premium feel can be paired up with any apparel I choose. The one issue that I have with the shoe is that on rainy…
An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits….
The mid version of the Paint Drip only carries the distressed leather look on the heel of the shoe. The low version carries that pink and white look on the toebox and heel with the drip on the midsole.
Last year in a post I wrote on UA’s investment into digital, “I stated that UA’s Focused Performer Strategy was a viable and smart position to move towards. Today, I’m looking at UA and stating in clear words, a similar position I have on the Embiid 1, and the Breakthru (basketball models), this is a…
This B-Grade Jordan 12 CNY was available on the site before I placed it on eBay. It sold there and is no longer in stock. If you’d like me to start picking up these B Grade deals on hyped releases, I’ll do so and make them available. I have a feeling though with Nike Refurbished,…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear have serious inventory issues. One City Gear store’s Jordan Brand wall was one of the worst things I’ve ever seen for a chain with an account in good standing with Nike. It’s not just one store either. Almost every store has a shortage of Nike inventory. This…
Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail….
The Dunk arrives in this slightly upgraded leather and ballistic mesh format. The Disrupt calls attention to the midsole which breaks up the clean lines of the traditional Dunk. The shoe has caught the attention of the market amidst Dunk Mania and is reselling for ridiculous amounts although retail is only 110.
The song by Marcus Machado is a journey into the heart of Black America and an attempt at entering the psyche of White America. After 4 years of openly blatant racist actions during the Trump Administration, what has always existed has become much more prominent and visible. The cell phone has become a device of…
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
Source: Kengos The Kickstarter community can be a blessing and a curse. I did a Kickstarter for my brand arch after years of funding out of my pocket. For me, Kickstarter was great. I had already made and sold shoes before. I understood my size runs and I knew that I had to really plan…
One of the coolest boxes from Jordan Brand is the packaging for the Easter 2021 Retro 12. The box features a Jumpman Egg on the lid and the paper inside features bright green grass for the iridescent and pearl based Jordan 12. It’s great execution from JB at an elevated price for 12 Low.
The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…
The Air Force 1 Shadow is a great looking alternative to the classic Air Force 1. The layered look I think comes from collabs with Soulland and has been carried over to Sacai and other models in the Nike line up.
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
CNSTNT:DVLPMNT – Constant Development Official Website (cnstntdvlpmnt.com) I came to sneaker design via Behance, CounterKicks and people like Dallas Stokes who built their own platforms to discuss with aspiring designers how to create sneaker concepts. I then latched on to D’Wayne Edwards, but all of this was done virtually and by any means I could…
Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Buy Now on arch while available: Nike Blazer Mid ’77 Black/Smoke Grey https://arch-usa.com/product/nike-blazer-mid-77-black-smoke-grey-cw6726-001/ CW6726-001 SRP 110.00 Make an offer available. The Move to Zero Blazer 77 features 20% recycled materials in this black based colorway. You can see grind on the outsole and the tongue, Swoosh and heel all have recycled materials.
In the last few weeks I’ve taken a bigger interest in what I’ve traditionally labeled beach sandals. While I cover sneakers primarily, the sneaker walls at retail have been infiltrated by injection molded sandals. One in particular has been interesting to watch. Nike is Finally Taking a Loss, but it’s Not Where You Expect In…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
