Source: NEW BALANCE LAUNCHES OFFICIAL 2017 TCS NEW YORK CITY MARATHON COLLECTION
As many apparel companies shy away from performance to capture the athleisure market, New Balance has maintained their position as a performance company. The launch of their New York City Marathon collection is not only race ready, but doubles as a solid entry into sportswear for the brand. I’ve stated that NB is creating some of the best silhouettes in footwear.
Their Lifestyle models are stylish and unlike other more popular models they are more road ready; which is important because I think that the trend is going to begin shifting back towards performance as casual. The Zante above is not from the Lifestyle category. It’s a neutral runner offering a cushioned ride, but the black and gold colorway is definitely eye catching. The Fresh Foam midsole actually sports the type of detailing that I feel the industry is moving towards. This doesn’t have anything to do with the collection, but it’s an important observation. The midsole of running shoes and casual shoes when made of foam, can no longer be a solid, contoured piece. The design element shows movement and a shoe that is able to capture the feel of running while sitting still is a shoe that will work in this fashion based market.
The apparel consists of men’s and women’s items that are moisture wicking, reflective and warm making race day easier to approach as the weather isn’t very predictable which means that runners will probably wear layers and remove them as the miles add up.
“The New Balance 2017 TCS New York City Marathon Collection celebrates the history of this iconic race, drawing inspiration directly from the diverse runners who are drawn to New York and the city itself,” said Tom Carleo, New Balance Vice President of Running. “The collection encompasses innovative designs across footwear, apparel and accessories, delivering product that will keep athletes, spectators and New Yorkers coming back year after year.”
Use the source link to get a detailed report of each item featured in the collection. The 1400 above is easily one of the dopest shoes I’ve seen. I’d like to get my hands on this in a premium version in an olive or khaki, monotone upper with a pop of burgundy… if someone from NB is reading this, let’s make that happen.
