Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US
With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material. I was able to catch up with Anastasia De Lellis, Product Sustainability Manager and Nathan Tuenge, Copyrighting and Storytelling
Manager.
Here are the questions with a time stamp breakdown for your convenience:
1. When was Camper founded and where is the brand located? 1:39
2. Ten years ago no one was talking about sustainability. It is now a buzzword in the sneaker industry. When did Camper begin to think about sustainability? 2:26
3. Does Camper have a program where customers can return a shoe and it will be either recycled or remade? 4:25
4. Your shoes are typically premium brown shoe options. When did sneakers become a part of the product mix? 7:04
5. I know Mirum is made by Natural Fiber Welding, where did Camper discover this revolutionary material? 8:43
6. There is a lot of confusion about ownership with different sustainable materials. Does Allbirds own Mirum and did you have to lease the material from Allbirds? 11:07
7. Does Mirum function as well as your premium leather options? 12:57
8. Do you ever see a time when consumers will only want plant-based materials in their footwear? 16:28
9. Every brand is doing a “circular” concept where they are trying to reduce their carbon footprint. How is Camper going to do more while also making more shoes? 20:14
10. Final question, How will Camper educate the consumer on making better choices? 25:58
Read about the Camper K21 Mirum: https://arch-usa.com/campers-runner-k21-takes-nfw-mirum-and-delivers-a-100-natural-sneaker/
