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The Film ‘Challengers’ and Zendaya Arrive as adidas Delivers the FW23 London Tennis Collection | Should the Three Stripes Amplify?

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adidas may be entering that moment where everything aligns and moves the brand beyond their issues with celebrity endorsement… Then again, this post is about a meta-athletic endorsement with an actress at the peak of her powers. Zendaya has slowly removed the layer of coming-of-age starlet via a series of films and shows where she…

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How Lupe Fiasco’s – “SHOES” (feat. Virgil Abloh) and Mick Jenkins’ “Things” Explain the Important Work of RIDC (Running Industry Diversity Coalition)

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Research — Running Industry Diversity Coalition (RIDC) (runningdiversity.com) Juneteenth is a time of reflection and celebration, but also a time of avoidance and timidity. The conflict of addressing the sins of the nation create a range of hidden responses from the two parties involved in the foundation of a holiday addressing the failure of America…

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Is the Downward Trend for Sneakers Simply a Seasonal Swing?

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The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…

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adidas Quietly Makes a Beautiful Gesture

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Adidas offers student loan assistance to employees – Portland Business Journal (bizjournals.com) Portland Business Journal reporter Demi Lawrence delivered an important article on adidas’ plan to support their employees who have student loans. “Through Adidas’ student loan support program, eligible employees can receive $100 per month toward their student loans, up to $1,200 per year.”…

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