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New Balance Ramps Up Reshoring with Skowhegan Factory Expansion Groundbreaking in Maine

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Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…

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Brandblack Delivers a Modern Court Classic with the Anonymously Labeled “No Name Suede”

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Source: Men’s No Name Suede Any brand delivering footwear in today’s era, even brands who didn’t exist in the heyday of sneakers, have to develop staple sneaker designs based on the classic footwear which led to athletic shoes being worn as casual wear. Brandblack’s latest model is whimsically named “No Name”. The sneaker is a…

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Under Armour Basketball Supports Memphis Youth Basketball, 901Prepscoop, Building Block Mentorship Group and Swish Athletics

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I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…

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