Diadora Summer 2017 via Packer Shoes

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Summer brings three silhouettes of vintage Diadora styling in clean colorways. Two Game Low Waxed colorways reinvigorate the 70s classic tennis model with custom waxed-treated outsoles and full gra…

Source: Diadora SU17 Drop 1

Straight up… (in my Ghostface voice) Memphis simply isn’t known as a place where dudes diversify their sneaker closet. It’s a simple reason why… Memphis is Nike and Nike is Memphis. With 5 different Nike facilities in the city someone you know either works for Nike is a relative of someone which means that dudes will visit a local sneaker place to see what released only to walk out and get a friend to hit the Employee store or Clearance store, or Factory Store… Considering Nike has one of each in the city area.

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The only shop in Memphis that carried Diadora, well there are actually two know, The Vault (a City Gear subsidiary that has the potential to be a dope ass sneaker shop, but falls short) and Superior (A Village Mart subsidiary). This is to say that there really isn’t a true sneaker shop that understands story telling and delivering the product in a non traditional manner that invites people to come in and want to snapchat or IG the store and their visit.

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Talk about missed opportunities. Packer on a different note gets that just dropping the shoe in the store and expecting it to sell doesn’t happen. Packer builds narrative via dope pictures and a blog that delivers the backstory of the product. Use the link to click through and check out more pictures of the upcoming Diadora Summer 2017 drops.

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