Actually this is not the first update for my Kickstarter backers. This is the first time I’m posting the updates to the ARCH website. I figured it was best to post updates here on the site to help build brand awareness. I’ve noticed that companies that have been successful in launching a Kickstarter campaign often launch a second campaign to sell their remaining inventory. I don’t think this is how you are going to build your brand. In order to successfully get people interested in the brand, you have to figure out how to reach those people who are interested in a product, not in helping to build a company through crowd-funding. I know that almost sounds like a “HUH” thing, but think about it. If I consistently run Kickstarter campaigns, I am not really discovering how to sell the shoes as an independent brand. While it seems like a smart thing to do, what happens when the people stop responding to Kickstarter and you actually have to acquire customers on your own?
Enough of that. Today, I got the Dri Fit ARCH Stay Motivated Tees in for the backers. They look and feel fantastic. As I always do, I’m going to show you the process of tagging the shirts. I typically show the unboxing and creation of the shoes, which I will do when they arrive, but this is for those of you are interested in seeing how this process works. I should be finished making the tees by Friday and I should ship that same day to complete step 1 of rewarding my Kickstarter family. Here come the pics:
