In the wake of Nike’s announcement of its subscription box service for kids, Super Heroic fires back with an event for the people, with the people and intrinsically by the people. The brand, dedicated to play and dedicated to giving parents a true sense of community, pulled out all of the stops in the launch of its Nerf Collaboration. The shoes released feature some of the first pairs from the brand with its alternative lacing system
The kid friendly brand is making a sincere effort to include parents and kids into events around the brand. They are doing so in a way that doesn’t alienate parents and make them feel like they are participating in an event just for the kids. The experience is an immersive almost Complex styled elegant, but playful event that I can see becoming a part of a moving experience that shows up in every city where Super Heroic is launching. I can see an event like this for the kids here in Memphis at LeBonheur or St. Judes. Check out the highlight below on the IG for Super Heroic and use the link above to check out the footwear.
https://www.instagram.com/p/B1Y1RR0naqS/?igshid=ol2ahyx8uhvo