about arch

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Christopher D. Burns, MFA (Founder/Owner of ARCH & ARCH Consultation)

ARCH (art + research, culture-hype) provides visitors with an experience built around business discussions and analysis, coverage of interesting fashion, music, books, film, culinary and sports events. Services available include consultation for entrepreneurs, brands, retailers and speaking engagements.

Books Available:

• Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail
• Sneaker Resale & Retail in the New Normal: Navigating the Sneaker Industry in a DTC World

My consulting concept is built on 4 Steps:

• see a potential problem, or analyze a current issue
• build a discussion
• research the issue
• formulate a solution for consideration

e-mail: cburns@arch-usa.com (Click the link to read the bio.)

I developed the marketing strategy Niche-Out and E.N.D.E.A.R.S.  Here on ARCH, I provide footwear and apparel business analysis under the Business Talk and Insider Ties categories. I also cover art, music, and fashion under the Dope S–t I Like category. The Business Talk, Insider Ties and Project + Exec categories have garnered me coverage on:

• APR’s Marketplace
• The Memphis Flyer
• PSFK
• The X Stylez
• Memphis Business Quarterly
• FDRA’s podcast
• Portland Business Journal
• Diversity and Inclusion Portland Business Journal
• The Baltimore Sun
• Office Hours with Ernest Wilkins
• Shoe in Show with FDRA Podcast
• Bezinga
• The Baltimore Sun
• The Baltimore Sun
• Rohn Padmore’s Fashionista
• Business Insider: It’s a Terrible Time to Be in the Sneaker-Reselling Business (businessinsider.com)
• Business Insider: 2023 Is the Perfect Time to Start a Sneaker Collection (businessinsider.com)
• NPR All Things Considered Is Nike past its peak? A look at the company’s current slump
• Financial Advisor Summit CNBC: WHY ALTERNATIVES ATTRACT NEXT-GEN INVESTORS
• Marketplace Morning Report: The sneaker market is evolving, and Nike is running to keep up
• Portland Business Journal: Nike experts on the company’s historic struggles – Portland Business Journal (bizjournals.com)

Additional Information:

• ARCH Consultation | Allow me to help you build a long-form content strategy (writing/blogging to improve SEO) for your marketing efforts. Now more than ever it’s getting harder to reach your intended clients. This is a multichannel world, and the old and new ways of marketing are becoming less efficient. ARCH Consulting will look into your business (sole proprietor, small business or corporation) and help to create a consistent strategy for producing written content that will be indexed and searchable improving your long-term marketing strategy.
• ARCH x Kickstarter | After operating my footwear company ARCH for 5 years out of my own pocket I ran a successful Kickstarter campaign for my third running shoe.
• ARCH Investment | ARCH Investment is no longer accepting clients. The program was successful in utilizing footwear as an investment. It was a great program.
• CB Publishing | Book publishing and music label information:
• ARCH Office Rental: The ARCH office is a cowork styled space designed for YouTubers or Employers who need to interview clients in a quiet, professional location. The studio features:
  • Two round end tables
  • Four accent chairs
  • 1 couch for a more personal interview
  • Nikon DSLR Camera with tripod and telephone mount adapter

• You don’t need to bring your own camera or tripod. The office features a Nikon DSLR for your use. All you need to bring is an SD Card. If you’d like to utilize your phone, the tripod features a telephone tripod mount adapter.

  Click to Schedule your appointment time. 1 hour minimum

• 6150 East Shelby Drive
• Memphis, TN. 38141