One of the biggest issues in track and field is the lack of coverage by various news platforms. With NBC Sports owning the rights, the proprietary issues surrounding who and what can be shared limits the reach of the sport. Luckily NBC Sports does an excellent job of delivering the digital experience to their YouTube station and in so doing they establish the potential of track and field viewership for events associated with the best athletes in the world. Brand sponsorship is the backbone of competition and it’s nice to see the companies making an effort to share info about their sponsored athletes who medal. If each brand can carry this coverage into a more developed content program track and field could begin to carry the same weight it does in the international space. Shoutout New Balance for letting us know who medaled for their brand:
In total, Team New Balance took home a total of nine new medals including four gold, three silver and two bronze. A full breakdown of times and placements is below.
Individual Times:
- Sydney McLaughlin – Women’s 400m Hurdles: 50.68 (gold, World Record)
- Sydney McLaughlin – Women’s 4x400m Relay: 3:17.79 (gold)
- Jake Wightman – Men’s 1500m: 3:29.23 (gold)
- Vernon Norwood – Men’s 4x400m Relay: (gold, first heat)
- Femke Bol – Women’s 400m Hurdles: 52.27 (silver)
- Femke Bol – Mixed 4x400m Relay: 3:09.90 (silver)
- Tony van Diepen – Mixed 4x400m: 3:09.90 (silver)
- Trayvon Bromell – Men’s 100m: 9.88 (bronze)
- Vernon Norwood – Mixed 4x400m Relay: 3:10.16 (bronze)
