September is here and KARHU is busy preparing for the Autumn Equinox with the release of the all-new Polar Night pack. Inspiration for this assortment comes from regions in the far north where autumn signifies the beginning of a six-month period during which the sun never rises. The photoshoot for the Polar Night pack was conducted by Justine Leenarts and creative director, Lisa Anne Stuyfzand. Their creation seamlessly combines product-specific imagery with unique mood photography to evoke an impending sense of sanity-stressing polar madness.
Source: BRAVE THE POLAR NIGHT WITH KARHU’S LATEST DROP
Karhu stays true their Finnish roots by always highlighting the difference between northern countries and cities and their southern counterparts. When a location is closer to a pole it can face extended periods of darkness and light. The juxtaposition creates emotional and social situations which could lead to stress and depression. These aren’t things to be taken lightly and aren’t typically utilized to create sneakers, but when brands attempt to find a story to capture art in the creation of a collection, polar madness can become a concept generating discussion around a serious topic and it can make for an interesting item of apparel and footwear. Karhu had accomplished the tough task of highlighting a problem specific to the brand’s culture and turning it into a positive. What do you think of this collection? In the face of recent issues at Supreme is this along the same line as cultural sensitivity issues at various brands?
