The wording of the tech in the Air Max DN sounds extremely familiar. When Reebok launched the DMX in the 90s, the concept was built around air pods capable of shifting air between chambers. The DMX was one of the most successful models from RBK and has gone on to release in retro colors in…
In the past music discovery happened on searches at record stores, new music drops on the radio or music videos on various cable channels. At one point in the 90s the discovery was found in Music Choice and as phones became the delivery system Pandora, iTunes and music subscriptions allowed musical taste to expand in…
Source: screenshot and short from RunnnSphere A $500 Dollar Running Shoe from adidas: Madness or Method? The question “mad or methodically calculated?” was answered in spectacular fashion. The repeat performance by Assefa was EK-like. In the latest technical advancement from adidas, the world-class Ethiopian athlete blasted beyond the two hour and 14-minute record. To do…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
Las Vegas 91 Connecticut 83 Lefties got loose on Sunday and left the Sun blistered as Kelsey Plum dropped 22 leading 5 Aces players who hit double figures in scoring. A’ja and Chelsea Gray were part of a crew that notched 20 points or better in holding off the feisty, fast, but not quite furious…
https://www.merrelltestlab.com Trail running isn’t an easy task and simply moving from 5K to Trail, isn’t straightforward. Most runners who find themselves in a rut from staring at the track surface or burned out on finding unique challenges when running on an off the sidewalk looking at the same houses through their neighborhoods will begin to…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Source: Vans BMX x Angie Marino The design elements and color options fit like a BMX bike on a dirt trail. It looks exactly how it should. Angie Marino has been riding since she was 15. This has earned her an opportunity to collaborate with her favorite brand. It’s one of the rare collaborative efforts…
Over the next six months, NBA Launchpad portfolio companies will work alongside league and team advisors on R&D projects Source: NBA Launchpad selects 5 companies to develop future of basketball-related technology I recently delivered several posts on low-cut footwear and whether the sneakers are at fault for the increase in ankle injuries for NBA athletes….
Diadora presents EQUIPE ATOMO, the first technical performance running shoe made in Italy in the last 30 years. Light and reactive, the Equipe Atomo will be appreciated by runners looking for a responsive and smooth ride to get the most out of every step of their run. It has been developed, engineered, and produced in…
Every little detail – Designed, developed, and handcrafted in L.A. using our proprietary men’s and women’s lasts, for the perfect fit- Upper combination of Premium Mastrotto® Italian leathers and tech mesh, with a soft, buttery feel that provides a LUXE experience from the first wear- NEW 2.0 Deluxe handcrafted, made in USA leather laces –…
Source: FILA Launches a New Women’s Size-Inclusive Performance Collection In this first sentence I have to state openly that I love to see Black women in fitness imagery and copy. Far too often brands utilize what mainstream marketing people assumes will sell gear. This is not to minimize smaller women, or white women, but the…
BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….
As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
Source: Ultimatewaffle When the Ave Pro was launched, I thought it would transition the buyers who arrived to Vans, as the brand became a hot legacy option a few years ago, to newer Vans product. The Ave dropped in 2019 at the tail end of when the Yacht Club Old Skool and an abundance of…
Source: Men’s Westsider 2.0 I own the original Westsider and it has become one of my go to sneakers on a daily basis. It’s extremely easy to keep clean and the premium feel can be paired up with any apparel I choose. The one issue that I have with the shoe is that on rainy…
Nebula White Black Red Source: Men’s Nebula White Black Red I have to admit that I have these and they feel fantastic. The shoe is super light and looks great on-foot. I’ll be posting a videos of these later. You can take a look by clicking the link above. Here are few pics of the…
Features include Jetlon SuperCritical , high-rebound foam A Vibram light , high-abrasion, 4 part rubber outsole A breathable but firm capo pattern mono-mesh upper 3M defective details on eyerow 7mm Drop , 18mm forefoot and 25mm heel stack Source: Specter Super Critical The team at Brandblack may be the most productive company in footwear,…
Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…
Source: Cole Haan Overtake and Outpace My household owns a combined 20+ pair of Cole Haan… many of them no longer see the light of day. When I was teaching and doing guest lectures I dressed in more fashion centered apparel. Over the last 5 years my Lunargrands and Grand.Os shoes saw less time on-foot….
Award winning performance footwear and apparel Source: 361 Degrees I continue to make the case that brands who don’t have performance will have a more difficult time breaking through. In a recent post I explained again that performance offers a company a chance to deliver why someone should take a chance on a brand that…
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…
