Source: adidas NEWS STREAM : adidas Reveals Manchester United Away Kit For 2017/18 Season
adidas’ premier endorser Paul Pogba is featured in the new profile for the Manchester U kit. That’s not the interesting part, what is interesting is that the current retro trend that has been dominating the footwear sales market appears to be crossing over into performance wear. This was obvious with mashup footwear like the Inikki from adidas, but that is strictly for casual wear and not really intended to perform.
The Manchester U kit is based on a jersey from the early 90s and with the Glitch movement taking place all around the UK the jersey will undoubtedly end up on the pitch in neighborhoods and translate seamlessly into performance wear which will blend the lines of what exactly is retro.
It’s a bold move from the three stripes and shows that their leaning heavily into their catalog for every move they make. Use the source link for bigger pictures.
