adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things to hear in the entire presentation was that the collaborative effort will be kicked off with a 100 pair raffle. This gave me a WTF? moment as it’s clear they are relegating this to hype as opposed to supplying the industry with a fantastic opportunity to expand the discussion around circularity and sustainability.
You can watch the first ten minutes below.
https://futurecraft.adidas-event.com/
More information is available beyond the 100 pair. There will be 10,000 released this fall and more pairs available in the spring: https://news.adidas.com/running/a-unique-collaboration-with-allbirds-to-create-futurecraft.footprint–the-brands–first-shoe-with–3/s/f0f9adb9-dbbe-4c0c-af97-a3023b52535f
