Snap36 specializes in high volume, cost efficient 3D and 360 degree product photography, providing spin photography services & solutions for ecommerce sites. Source: Snap36: 360 Degree Product Photography & 3D Spin Photography Services One of the most exciting things in the sneaker industry this year has been the acquisition of technology companies by both brands…
After releasing the War Report Rogue with ‘90s rap duo Capone-N-Noreaga, Ewing Athletics is once again answering the demands of our vocal fans. The brand has reintroduced two of its flagship shoes, both OG Ewing 33 HIs, as a push back against all those who said big men like Patrick Ewing couldn’t sell shoes. Gone…
After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…
Source: UNISEX ADIDAS SNEAKER WHITE After writing the post on Returns and Sneaker Retail: Return Policies Fracture the Business Strategy of Sneaker Retail Information below: FootFact technology has been added as a PlugIn in the online shop of the global corporation Deutsche TelekomFootFact helps in contributing to reduce the CO2 burden on our planet because…
I began working on an article on Hibbett Sports a few days ago, but I’ve been interrupted by a number of things. That post was going to probe the acquisition of City Gear by Hibbett Sports and the recent closing of several locations (Hibbett Sports: Senatobia and Park Avenue and City Gear’s premium sneaker store…
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
Source: BLOOM Algae Foam: Explained After being invited to speak at the Footwear Innovation Summit 2019 in Los Angeles, I discovered how little I understood the importance of sustainability and technology in the sneaker industry. Sneakerheads buy more pairs than the average consumer. While this is good for the bank accounts of brands, it’s not…
I’ve been selling on 3rd party platforms for over ten years. I began on eBay, moved to Amazon, sold on Kixify and I’ve done deals in the Facebook marketplace. I’ve sold millions of dollars of footwear and apparel. In all of this time I never received a message from any of those businesses thanking me…
https://coddi.co Matthew Walters is living the dream. He left a dream job in designing shoes at Under Armour to take on the task of launching his own footwear company. I did the same thing in 2005 and I remember when I received my shoes. I was excited… and then I realized I had to…
Source: Stepping out of the shadows: our proud new brand stichd – PUMA CATch up The best time to develop new ventures is when things are going well. The shifting of Dobotex from a PUMA owned manufacturer of licensed brands to a full blown brand is now. This is not exactly new, it’s a rebranding….
BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…
The retailer, which has yet to make a profit, runs a secondhand market for authentic luxury goods Source: Luxury second-hand site The RealReal sees stock jump 45% after IPO Look at the quote above and you will find all that you need to know about why the current retail environment is extremely flawed. A company…
Fresh off the announcement of being named a finalist of the 2019 CFDA Vogue Fashion Fund (photo credit Charlie Giannetti) Collection Bio: A few months ago, Reese Cooper started inviting friends to his Los Angeles factory for impromptu “Arts and Crafts Days”where they could gather and experiment with screen printing and garment dyeing on old clothes and samples. It…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
Emerging streetwear brand Keiser Clark (@keiserclark) has exclusively launched their AW19 collection on designer fashion destination Forward by Elise Walker. Since launching late yesterday, several items have already sold out and will be quickly restocked. This first season for the label quickly exploded over the last six months with an impressive amount of cosigns from high wattage style stars from across the sports,…
Stephen Green (https://twitter.com/PDXStephenG) is the Founder of Pitch Black and one of the top minds in the investment and venture capital community. His Ted Talk is must see tv and his insight into all things Portland is expanding beyond the Northwest to every state because of his passion for helping entrepreneurs. This morning as StockX…
June 25, 2019: Matthew Walters posted images on LinkedIn Source: https://coddi.co/ In 2007 my first shipment of shoes arrived. 1200 pair of basketball shoes. The original payment was right around 18,000 dollars. My business partner was an asshole and tried to have the shoes delivered to Portland because his name was on the original order,…
ASICS Corporation has introduced an automated shoe production system using industrial robots for lifestyle shoes at Sanin ASICS Industry Corporation (SAI), ASICS’ only shoe production base in Japan. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates This post is merely an introduction to a solution by ASICS for production. I…
Source: Stephen Curry and Under Armour Debut Range Unlimited Golf Collection in Shenzhen, China Wipeout led to American Ninja Warrior which led to the Ultimate Beastmaster on Netflix which has led to Steph Curry’s ‘Holey Moley‘? Okay run that back with video: Alright, I just dug myself a hole in this post, which is…
