Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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The Democratization of Sneaker Resale

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Stockx has democratized the retail process by creating a marketplace that functions autonomously and without checks and balances for the seller or buyer. There is a drawback to the ease in which anyone can utilize StockX. The site has diminished the amount of business savvy that could be generated by learning about the resale business…

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Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing

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Source: GEL-MAI KNIT MT The rebel status of Vivienne Westwood lies as one of the cornerstones of UK Fashion. Since her collaboration with the Sex Pistols’ Malcolm McLaren she has established herself as a voice for those fighting to make waves as opposed to simply riding them. She recently connected with ASICS to create a…

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OSD Ep. 366-Pt1 Robert ‘Scoop’ Jackson (Recorded at the African American Footwear Forum in Portland, OR) 

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Obsessive Sneaker Disorder is back with a special episode that was recorded live at the African American Footwear Forum that took place in Portland, OR on August 10, 2019. In part 1, Sean Williams and Dee Wells interview sports-writer and author Robert ‘Scoop’ Jackson who shared stories about the first sneakers that he fell in…

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Dillards’s and What Goes Around Comes Around | The Problem with Big Box and the Beauty of Small

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What Goes Around Comes Around – The Finest Authentic Luxury Vintage Handbags, Jewelry & Accessories for Men & Women Sneakers can now be considered luxury goods. When LVMH is investing in resale that can’t be argued. Farfetch  Acquires Stadium Goods for 250 Million | The Investment In Sneaker Resale Continues… But Is It Smart? While…

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Outdoor Footwear & Apparel Will Remain Flat Until the Market Learns We Are Here | NOMADNESS Travel Tribe

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Source: NOMADNESS Travel Tribe photo via the Nomadness site In 2014 I had the pleasure of being introduced to Evita Robinson when we appeared on Paul C. Brunson’s “Mentor Monday” show on entrepreneurship. I had never heard of Evita or her concept/travel group named Nomadness. The double entendre immediately caught my attention as a reference…

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The Sustainability Report 15 | Living Ink Tech: A Better Option From Tees to Packaging

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LIVING INK IS A BIOSCIENCE RESEARCH AND PRODUCT COMPANY DEVELOPING THE FIRST ENVIRONMENTALLY SAFE AND SUSTAINABLE COLOR PIGMENTS GROWN FROM ALGAE. Source: LivingInkTech I can approach this post from several directions. The first would be my love for t-shirts. The second would be my general frustration with the design of sneaker boxes. The third would…

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Vans Understands What Analysts Don’t, Performance Informs Fashion | Built ROWLEY Strong

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Source: BUILT [ROWLEY] STRONG In recent discussions on the sneaker industry there is a consistent refrain of performance no longer resonating and that brands like Vans or startups like Allbirds are capable of taking market share away from the big three of adidas, Nike and Under Armour/New Balance because they are focused on athletic-casual footwear….

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ASICS Makes a Deep Investment Into Local Japanese Entrepreneurs via ASICS Accelerator Program

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS hasn’t slowed down on their investment into tech to lift the company to new heights. After launching the Accelerator program (linked below)…

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Insider Ties Ep. 162 | Jobs in the Sneaker Industry #1

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  This new aspect of Insider Ties will focus on opportunities to work in the sneaker industry. adidas just updated their available jobs list: https://careers.adidas-group.com/jobs Manager Traffic, Data & Activations – Portland, US Legal Counsel, Global Brands and Trademarks – Portland, US Manager, Digital Planning (LACE) – Portland, US Director Assortment Planning, Sporting Goods, Field…

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