I began working on an article on Hibbett Sports a few days ago, but I’ve been interrupted by a number of things. That post was going to probe the acquisition of City Gear by Hibbett Sports and the recent closing of several locations (Hibbett Sports: Senatobia and Park Avenue and City Gear’s premium sneaker store…
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
Source: BLOOM Algae Foam: Explained After being invited to speak at the Footwear Innovation Summit 2019 in Los Angeles, I discovered how little I understood the importance of sustainability and technology in the sneaker industry. Sneakerheads buy more pairs than the average consumer. While this is good for the bank accounts of brands, it’s not…
I’ve been selling on 3rd party platforms for over ten years. I began on eBay, moved to Amazon, sold on Kixify and I’ve done deals in the Facebook marketplace. I’ve sold millions of dollars of footwear and apparel. In all of this time I never received a message from any of those businesses thanking me…
https://coddi.co Matthew Walters is living the dream. He left a dream job in designing shoes at Under Armour to take on the task of launching his own footwear company. I did the same thing in 2005 and I remember when I received my shoes. I was excited… and then I realized I had to…
Source: Stepping out of the shadows: our proud new brand stichd – PUMA CATch up The best time to develop new ventures is when things are going well. The shifting of Dobotex from a PUMA owned manufacturer of licensed brands to a full blown brand is now. This is not exactly new, it’s a rebranding….
BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…
The retailer, which has yet to make a profit, runs a secondhand market for authentic luxury goods Source: Luxury second-hand site The RealReal sees stock jump 45% after IPO Look at the quote above and you will find all that you need to know about why the current retail environment is extremely flawed. A company…
Fresh off the announcement of being named a finalist of the 2019 CFDA Vogue Fashion Fund (photo credit Charlie Giannetti) Collection Bio: A few months ago, Reese Cooper started inviting friends to his Los Angeles factory for impromptu “Arts and Crafts Days”where they could gather and experiment with screen printing and garment dyeing on old clothes and samples. It…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
Emerging streetwear brand Keiser Clark (@keiserclark) has exclusively launched their AW19 collection on designer fashion destination Forward by Elise Walker. Since launching late yesterday, several items have already sold out and will be quickly restocked. This first season for the label quickly exploded over the last six months with an impressive amount of cosigns from high wattage style stars from across the sports,…
Stephen Green (https://twitter.com/PDXStephenG) is the Founder of Pitch Black and one of the top minds in the investment and venture capital community. His Ted Talk is must see tv and his insight into all things Portland is expanding beyond the Northwest to every state because of his passion for helping entrepreneurs. This morning as StockX…
June 25, 2019: Matthew Walters posted images on LinkedIn Source: https://coddi.co/ In 2007 my first shipment of shoes arrived. 1200 pair of basketball shoes. The original payment was right around 18,000 dollars. My business partner was an asshole and tried to have the shoes delivered to Portland because his name was on the original order,…
ASICS Corporation has introduced an automated shoe production system using industrial robots for lifestyle shoes at Sanin ASICS Industry Corporation (SAI), ASICS’ only shoe production base in Japan. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates This post is merely an introduction to a solution by ASICS for production. I…
Source: Stephen Curry and Under Armour Debut Range Unlimited Golf Collection in Shenzhen, China Wipeout led to American Ninja Warrior which led to the Ultimate Beastmaster on Netflix which has led to Steph Curry’s ‘Holey Moley‘? Okay run that back with video: Alright, I just dug myself a hole in this post, which is…
Links mentioned in this video: A picture of my Amazon Sales from Oct. 2011- Feb. 2013: http://www.arch-usa.com/wp-content/up… Buy my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: https://amzn.to/2N3PMjT Shaq wants to buy Reebok: https://arch-usa.com/shaq-is-eyeing-r… StockX is the most revolutionary e-commerce platform created in the last ten years. As incredible as…
NBA star Shaquille O’Neal is nostalgic for Reebok’s heyday in the ’90s, when he had an endorsement deal with the brand. “I want to bring them back,” he says. Photo by Lisa Lake/Getty Images for Reebok Source: Shaquille O’Neal says he wants to buy Reebok It’s not exactly Shaq alone as he wouldn’t have the…
Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time…
Nike has created a lot of printed Foamposites. Many of the models have not sold well, but others like the Supreme Foams are coveted. This Floral model looks a lot like the flowers used on CNY series Jordans and the addition of a Swoosh dubraes makes this an eye catching version of the classic Penny…
