Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

The Most Decorated American Track and Field Athlete Delivers a Running Shoe Built for Women: Saysh Felix Runner 

Loading

A Performance Running Shoe The Felix Runner, an innovative choice in women’s running shoes, redefines comfortable running. Engineered with FemiformityFIT Technology, our neutral running shoe offers unparalleled comfort and precision. Source: The Felix Runner – Avalanche Allyson Felix had retired. She was eating chicken wings when the U.S. 4 x 400 team needed a replacement…

Read More
blank

The Nike LeBron XXI: Two Years of Data Delivers a Discussion on a Difficult Nike Basketball Category

Loading

The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…

Read More
blank

The adidas Rivalry Low Nebraska Cornhuskers is a Premium Version of BTTYS | Unboxing and On-Foot

Loading

Giveaway so watch til the end. Buy Now in your size: https://www.adidas.com/us/nebraska-rivalry-low-shoes/ The suede and leather with chenille stripes recalls varsity jackets and looks amazing, but the kicks definitely run small. Size up a half size for the correct fit. Nike’s BTTYS Dunks are the easy comparison, but this shoe rings up at the same…

Read More
blank

Complex’s Sneaker Shopping with Stephen Curry Shows the Problematic Commodification of Sneaker Culture

Loading

Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…

Read More
blank

All Up In The Biz Provides Texture to the Man Once Known as the Clown Prince of Hip-Hop

Loading

Listening to music is a personal activity. The action of listening activates every portion of the brain creating an emotional response. This is why fandom leads to extreme fanaticism. The listener feels connected to the artist. With this perceived connection arrives preconceived ideas of who an artist is. The listener assumes they understand the life…

Read More