Will Damian Lillard to Milwaukee Create a Better Sneaker Story?

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Quick, how many signature sneakers does Damian Lillard have? How many does Giannis have? I’m almost certain you didn’t know the answer right away for either athlete. Dame is on sneaker 8 and Giannis is on sneaker 5.

Quick data checks for 3rd party sales on eBay and StockX are difficult to organize. For brevity I chose data on limited release Dame 8 sneakers, a broad data search of the keywords adidas +Dame+Men’s Sneakers and I also chose general release white and black Dame 8 data. The time is a 12 month span:

eBay Data

adidas Dame 8 Sakura

  • $122.13 Avg sold price
  • 7 Total sold
  • $854.91 Total item sales
adidas Dame 8 G.O.A.T. Spirit
  • $92.51 Avg sold price
  • 18 Total sold
  • $1,665.18 Total item sales

StockX Data

adidas Dame 8 Sakura

  • 434 Number of Sales
  • $139 Average Sale Price

adidas Dame 8 G.O.A.T. Spirit

  • 103 Number of Sales
  • $106 Average Sale Price

Limited sneakers always perform better than expected. The reality of the market for Dame’s sneakers lies in the more general breakdown of 3rd party sales.

  • $74.19 Avg sold price
  • 1,675 Total sold
  • $124,268.25 Total item sales

StockX Data

adidas Dame 8 Cloud White

  • 182 Number of Sales
  • $89 Average Sale Price

adidas Dame 8 Core Black

  • 118 Number of Sales
  • $72 Average Sale Price

Over the course of the year, the Dame 8 is a subpar product often marked down or moved back into the few adidas physical stores. The $120 dollar price point for the final pair release is marked down on the adidas site. The latest model in Dame’s signature line is the Dame 8 EXTPLY.

Will Dame’s Move to Milwaukee Matter?

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