Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Supreme | Patriot Act with Hasan Minhaj | Netflix: Analyzing, Destroying & Creating Hype

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This episode of Patriot Act is the epitome of how hype is created and it perfectly utilizes the refutation in research to tear down the logic around hype. Hasan lays the groundwork by introducing and covering “Conspicuous Consumption”, which leads to a discussion on the Carlyle Group’s investment into Supreme. It is definitely worth 24…

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Converse Welcomes Kelly Oubre Jr. to Relaunch Basketball, but They Already Had the Right Play

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The New Orleans-native will collaborate with Converse on everything from campaigns to product development, all with the aim of engaging the wider basketball community. Source: Converse Welcomes Kelly Oubre Jr. Earlier this year Nike delivered the Think 16 Collection. They utilized their ownership of Converse to introduce a few models worn by legends of the…

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Nike Snatched Sheck Wes from any Potential Under Armour and Mo Bamba Campaign | Nike is Petty and it’s Great

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The Harlem-born entertainer and athlete draws from his time in LA and NYC to give fresh perspective to classic Nike silhouettes and graphics. Source: Sheck Wes Curates the Inaugural NYC Editions Collection I don’t know if it’s that I watched way too much Chappelle Show, but doesn’t the above pic of Sheck look like Dave…

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New Balance Is Solidifying Its Position as One of the Big Three

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Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…

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Nike’s ‘Fenom Effect’ Podcast To Profile Female Athletes Also Provides an Indirect Opportunity to Support the WNBA

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The Fenom Effect launches November 9 and features Abby Wambach, Chloe Kim and Maya Moore — all athletes who spark change on and off the field of play. Source: Nike Releases New Podcast Highlighting Brilliant Female Athletes I could easily make this post about the lack of WNBA ads throughout the year from Nike. I…

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ASICSTIGER x Disney | New Balance x Disney | Vans x Disney… Damn Disney

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Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….

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