Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Insider Ties Ep. 114 | July 7th 2018 – Saucony x Homage Collab Builds Brand Loyalty

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  2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…

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Nike Live Concept Los Angeles Brings More Investor’s Day Announcements To Reality

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Nike by Melrose is the first Nike Live concept store, built for and inspired by LA-based NikePlus members. More neighborhood-specific locations will open in other cities around the globe, including Tokyo, next Spring and beyond. Source: Nike’s New Store Was Located And Stocked By You, Los Angeles When I transcribed the Investor’s Day last year…

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Under Armour Makes Moves to Solidify International Structure With New Executive Appointments

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Under Armour Strengthens Regional Structure With New Executive Management Appointments And Asia Pacific Headquarters In Hong Kong Source: Under Armour Strengthens Regional Structure With New Executive Management Appointments And Asia Pacific Headquarters In Hong Kong Under Armour has seen considerable improvement in the international market. At one point I condemned the focus of the brand…

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Nike’s ‘Future Series’ for Young Athletes Reminds Me of Super Heroic and That’s Not Good

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Nike movement specialists worked with kids to understand their unique biomechanics. Those insights led to the Nike Future Speed running shoe and Nike Future Flight basketball shoe, available July 1 on nike.com. Source: Nike’s Future Series Rethinks Sneaker Innovation for Young Athletes Nike has such an endless amount of capital they can attempt a number…

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Ewing x Big Pun 33 Hi Puerto Rico

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Ewing Brand has partnered with the Rios Family to release a 2nd special limited edition Ewing 33 HI, following up on the successful Capital Punishment 20th Anniv. shoe which sold out in stores and online in one day in April. Designed in conjunction with the family using the  Royal Blue/Red/White color scheme from the Puerto…

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How Will the Supreme Court Sales Tax Ruling Shape the Online Sneaker Market? 

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The Supreme Court handed states broad authority Thursday to require online retailers to collect sales taxes, overturning a pre-Internet court precedent that had effectively exempted many merchants from collection duties. Source: US Supreme Court Rules States Can Require Online Merchants to Collect Sales Tax The third party marketplace remains a growing and disruptive force in…

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