Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Dushane Delivers Heart to the Technical, AI Driven Under Armour Ad Subverting Competitors

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Under Armour ‘The Ultimate Team Talk’ – AI speech generation (hedgehoglab.com) adidas has a grip on the UK soccer scene and the revival of Terrace fashion gives the brand an advantage over every sportswear competitor in the region. This advantage is expanding into sales globally as the Samba and Gazelle, both classic futbol sneakers, are…

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The arch Podcast – Episode 3: YoFi Co-Founder Jordan Shamir talks the Drop in Yeezy Botting

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https://www.yofi.ai/ I recently wrote an article about the upcoming adidas Yeezy releases: https://arch-usa.com/does-adidas-liquidating-more-yeezy-inventory-change-the-decline-in-resale/  In this discussion I found that Yeezy hadn’t really gained steam in resale although the supply is limited and not readily available anymore. I was able to speak with Jordan Shamir Co-founder of YoFi, a bot prevention platform, who verified that the…

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Does adidas’ Liquidating More Yeezy Inventory Change the Decline in Resale?

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Today adidas announced a further release of YEEZY inventory with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, adi Source: adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate On the adidas site and throughout…

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An Industry-First in Pro Audio, KRK Launches Scott Storch CLASSIC 8ss Studio Monitors

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Scott Storch photo credit: Felipe Cuevas for KRK. KRK SYSTEMS – Studio Monitors, Headphones, Subwoofers, Speakers, Monitoring Applications and Room Correction Technology (krkmusic.com) Building off the esteemed CLASSIC line of studio monitors, KRK delivers an industry first in pro audio with the new limited-edition signature artist release, the KRK Scott Storch CLASSIC 8ss. Designed in collaboration with the legendary Producer whose work…

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The Y-3 Fall/Winter 2023 Chapter 3 Proves Yohji Yamamoto is Back at Full Strength

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For over two decades, the partnership between adidas and Yohji Yamamoto has continued to pioneer a trailblazing approach to avant-garde sportswear. Source: Y-3 Presents: Fall/Winter 2023 Chapter 3 adidas didn’t have to place a legend like Tricky into the advertising lookbook for this collection for it to be considered one of the best luxury deliveries…

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A Conspiracy Fueled Blaxploitation Film and a Culturally Aware Afrofuturism Film Walk Into Netflix’s ‘They Cloned Tyrone’ 

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no spoilers Release date: July 21, 2023 (USA) Content rating: R Genre: Action · Comedy · Mystery · Sci-Fi · Thriller Directed by: Juel Taylor Written by: Juel Taylor and Tony Rettenmaier Music by: Pierre Charles · Desmond Murray The joke when two “things/people” walk into a bar is typically the precursor to a joke rooted in an “ism” of some type. The…

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