Source: SONRA proto (GREYGORY) You probably weren’t one of the lucky 100 to pick up the Sonra Greygory, but at last you have a chance to win a collab definitely worth a shot. The collab further cements the evidence that the lines between work and casual are blurred. The Greygory is handsome enough to pull…
We will combine traditional technology and advanced technology to challenge the new century Japanese manufacturing industry to evolve silk (silk) materials into next generation industrial materials. ASICS has formed a venture capital firm and has made it’s first investment in a company founded in 2015, AI Silk. The short video above explains exactly what…
Originally posted on Housakicks Nike has been indirectly daring Adidas to match their February line up for Jordan Retros ( you see I didn’t even include other Nike shoes). I don’t think Adidas is recognizing how Nike is subtly undermining them. The months of February and March ought to be on any sneaker brands radar as…
A few weeks ago I stated that Under Armour had a unique opportunity for storytelling and I was frustrated that the brand continues to overlook “niche out” in building narratives that will engage a base that hasn’t really looked to UA as an option. It appears that someone in the marketing department heard me…
The Altitude 2017 doesn’t feature a 3M ballistic mesh upper. The shoe is an all leather version and has a pebbled leather base with hits of Altitude Green. This was a size 13.
This is the authentic verification video for the 2017 Royal 1 BG. I called it GS in the video, but that was a temporary switch by Nike from GS to BG. Nike sometimes uses GG for Girl’s shoes. It varies. The classic Retro 1 in BG sizing doesn’t ship with extra shoe strings, but it…
The Acronym Lunar Force 1 is a lightweight update on the classic Air Force 1 featuring a zipper and premium leather upper. Lunarlon midsole creates clean, dynamic lines and the leather tongue with perforations makes the shoe a bit more breathable. This video is for a size 12
Originally posted on Housakicks Reading the Nike Cortez Kenny 1 especially the ” Kenny 1″ part generated a series of thoughts in my mind. A sneaker like the Nike Air Pippen 1 makes sense, but how does a Cortez Kenny 1 make any sense. Kendrick Lamar isn’t a professional basketball player like Pippen; as a matter of fact…
This is the video for the authentic verification of a size 11 Infrared Ultra 2.0 Flyknit Air Max 90. This version is probably my favorite when you consider the reduction in weight via the Hyperfuse and Flyknit upper.
Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles. Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be…
Source: adidas Originals Releases Original Is Never Finished | 2018 Film I hate that I come in at the end of a project, or at the launch of it, to give my criticism or praise. Last year adidas was my shining star in marketing and the growth adidas experienced was as much about the…
Originally posted on Housakicks Sneakersnstuff and Adidas did something right with the campaign of the SNS x Adidas NMD CS1 Gore-Tex . When the NMD’s came in the picture, they carried with them a sense of rebellion and free living. That’s what got people’s attention and it resonated well with the millennials ( and their corny ways…
We are proud to introduce the next step in the Saucony Originals product line,the Shadow 5000 EVR. As a brand with a rich history in running, we aimed to create a modern day classic. Taking elements of design from the original Shadow 5000, we’ve constructed a sneaker Source: Shadow 5000 EVR The Pink Devil was…
Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter…
Originally posted on Housakicks Many sneaker sites couldn’t wait to blurt out how Nike was going to trim down the production of Jordan Retros. And yes, the brand did say that it was going to take place but I think we’re misinterpreting the intentions of Nike. I don’t think this means retros will be hard to…
While the sneakerhead community is going crazy over the eventual launch of the adidas x Dragon Ball Z collab and the recent Nike Air Max 98 Gundam, those of us who grew up on the classic Street Fighter game might be a bit more interested in Chun Li and the 30th Anniversary of one…
Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…
This is the authentic check for the size 12 Kyrie 4 City Edition. The shoe features a suede and mesh upper with a detailed overlay on the side panels designed to look like Boston’s court.
It’s the first running shoe to feature Nike’s latest foam technology that’s designed to cushion the impact of each stride and offer the energy return needed to stay fresh late in a run. It will be available February 22. Source: Meet the Nike Epic React Flyknit In October of 2017 Nike laid down a…
This is the authentic verification video for the Gundam 98.
This is the authentic verification video for the Abalone Foamposite. Visit the ARCH Online Shop to purchase authentic kicks and to read great in-depth articles on sneaker culture and business. Buy Now on ARCH with Free Shipping: http://arch-usa.com/product/nike-air-…
This is the authentic verification video for the NYC Uptempo.
