This fall, Jordan Brand reimagines, recreates and reintroduces iconic silhouettes that celebrate Air Jordan style on and off the court. Source: Nike News – JORDAN BRAND Unveils Select Retro Styles for the Fall Season There are a lot of kicks in this post and the last time I attempted to analyze the spring drops in…
Source: ASICS Tiger United States If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve…
The boast of heraldry, the pomp of power And all that beauty, all that wealth ever gave,Awaits alike the inevitable hour.The paths of glory lead but to the grave Source: Bodega x Asics Gel-Mai ‘Underground’ Bodega continues its assault on how footwear is sold in a retail environment. Take note smaller shops. This video is…
PHOTOS: SUE KWON Do the Right Thing exemplifies Spike Lee’s unwavering passion for storytelling. First released in the summer of 1989, the film now serves… Source: SPIKE LEE + JORDAN – 1989 TO ‘FLY 89’. air.jordan.com Although Jordan Brand has basically killed resale and the hype that goes along with every release, they do understand…
Again with the 2s and again with my side eye in regard to the 2s. There is a difference this time though. Jordan is actually dropping a pack and it doesn’t cost 500 bones! That is great news for the reselling crew as there is room in each shoe to actually turn a profit….
Source: adidas NEWS STREAM : adidas Lifts Off with Crazy Explosive 17 Basketball Shoe There is a constant discussion on how performance footwear remains sluggish as retro and casual make up the bulk of sales. This discussion is reinforced with data, but the data appears to me to be made up of labels without a…
New changes at Nike include a 2% cut to its global workforce. Meanwhile, one analyst says stores are “likely canceling” Under Armour product orders. Source: Nike To Shrink Workforce As Stores Seen ‘Canceling’ Under Armour | Stock News & Stock Market Analysis – IBD As information broke this morning on layoffs looming at Nike, Elaine…
Originally posted on Housakicks The title may surprise many but the once glorious Flight Club may soon give way to more dynamic marketplaces for very simple reasons. I’ll actually just give you my own personal experience with flightclub for a better illustration. I sold a total of 63 pairs with them in 3 years I believe,…
The sportswear giant, like other retailers, is adapting to rapid changes in how consumers shop (photo via PDX and Nike Inc. Source: Nike (NYSE: NKE) announces 1,400 layoffs, new corporate structure – Portland Business Journal Matthew Kish dropped this story this morning explaining what was prefaced on the last Nike conference call as a Triple…
New Balance joins forces with Stance to bring forth the M997ST and ML1978ST models. The M997ST model is executed in a Brown / Sand color scheme and features a premium suede upper accented with leath Source: New Balance x Stance M997ST & ML1978ST Pack New Balance has rolled out impressive releases consistently all year. This…
Source: adidas And Arizona State University Announce Global Partnership Aimed At Shaping The Future Of Sport This relationship with a sponsored college is similar to Nike’s relationship with the Oregon Ducks. Except it isn’t quite explained in such a way. Nike’s deal with Oregon includes a bevy of investments and support based on Phil Knight’s…
Dope as F–k! The great thing about experimenting with a variety of stations on Pandora is that eventually you run across something that’s been around for a minute but you didn’t know was there. This live version is an amazing performance. I absolutely love it when the artist shows us how the song is crafted….
Shop Under Armour Steph Curry Collection FREE SHIPPING available in US Source: Steph Curry Collection If I posted the number of articles here where I discuss how Under Armour has failed to generate any interest in their best and most marketable athlete, we would never get to this post. I’m dropping the last article here which…
Nike has several primary sources of marketing: social, NDC, SNKRS and Nike News. If you add to the fact that most sneaker sites are basically Nike sites in disguise their reach is endless (on a small level), but none of that has mattered. KD won the championship last night, but Nike’s missteps throughout the year…
Originally posted on Housakicks The Air Jordan DMP 13 14 Finals Pack will officially release on June 14; the pack will include a pair of the Jordan 13 and 14 Retros in white and black respectively with gold highlights to commemorate MJ and the bulls final NBA championship. The pack is set to sell for $500;…
I wanted to write my own words, but this is a moment where the brand does such a good job of sharing what this pack is about that my words pale. Here is a description of the Sakiori Pack from ASICS. When a brand can interweave history into the narrative of the apparel clothes become…
Source: “Pastels” Pack | ASICS Tiger United States Over the last year ASICS has resurfaced as a brand that is definitely beginning to follow the adidas handbook on marketing. Nike was originally the company that made athletics, footwear and marketing synonymous, but in the last year the brand has not done a great job with…
Drawn is my favorite track on the Anonymous Nobody by De La. I don’t want to write a lot. Just take a few minutes and enjoy. Hip-Hop can grow with you. You can buy the album at this link.
Check out Nike.com and experience sports, training, athletes, shopping and everything else that’s new at Nike. Just Do It. Source: Nike. Just Do It. Nike.com I remember seeing Nike ads in print in the 80s and they all looked the same. They were flat and simple with a basic font and nothing really distracted you…
Source: Icon Customization and Customer Service, those two things are important in the sportswear industry. As we moce towards a world where the buyers everyone is targeting are all getting more savvy and frugal, the customer experience is becoming paramount. The most important thing is how a brand is aligning itself with the values of the…
Originally posted on Housakicks The Air Jordan IV Retro Pure money released in May exactly 11 years since they were originally introduced in 2006. The retail price of the shoes was set at $115 back in 2006 and suddenly jumped to $190 in 2017. I thought the price increase was a bit too much , but…
A few months ago I noticed a banner and an ad on Facebook. Dope S–t I Like: AXEL ARIGATO – Handcrafted Designer Sneakers for Men and Women. I dropped this article and of course … cookies, I began seeing the ads show up more often. The interaction on Facebook was minute, but that’s to be…
