Reebok’s Founder: Don’t Drive the Consumer, Let the Consumer Drive You
Reebok’s co-founder Joe Foster talks brand history Source: Reebok’s Founder: Don’t Drive the Consumer, Let the Consumer Drive You The Source Link provides a quick and concise narrative of Reebok’s history and how in the 80’s the company transitioned into a fitness company driven by all things, women’s aerobics. What the source link fails to…