Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Merrell Women’s Moab 2 Decon 1TRL Birch/Camel J004710

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Check out the Women’s Merrell Moab 2 Decon: https://www.merrell.com/US/en/moab-2-decon-1trl/52450W.html Merrell delivers a deconstructed model of the classic Moab trail sneaker turning it into a rugged casual model that is more breathable and flexible. The sneaker removes the lining and cushion typically expected in a Moab and settles for a premium, natural leather with a cushioned…

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Karhu X Universal Works ”Inversion Illusion” Collection Shows Subtle Co-Branding

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The legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. Source: KARHU X UNIVERSAL WORKS ”INVERSION ILLUSION” adidas’ celebration of their relationship with BAPE delivered a Campus sneaker co-branded with the BAPE star logo on one side of…

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Fila Performance Running, Karhu Ikoni, Nike, Under Armour and Curry Brand and adidas Road to Records

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Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…

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Buried Inside of Merrell Are 5 Trail Sneakers Waiting to be Discovered by Gorpcore and Utilitarian Stylists

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This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…

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Jordan World of Flight Shibuya | How Can Wholesale Accounts Match This Energy if the Concept Expands in Small Store Formats?

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I’m writing a long analysis of Foot Locker’s “Lace Up” Strategy. In the process of creating the discussion I’ve added a breakdown of “Dead Malls” in Memphis and I’ve explained that Foot Locker’s decision to close many of their underperforming mall-based stores is a logical and smart part of their plan. In this long-form article…

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