Today, Nike announced the Nike Ease Challenge, which invites designers, engineers to help all athletes to live more active and independent lives. Source: Nike News – Igniting Footwear Design Innovation For Athletes of All Abilities I always appreciate it when footwear companies present opportunities for designers. If you are into creating here is an opportunity…
This is a new feature and one that I have to actually work to pull off. The Brand Discussion is going to take a look at a shoe company and question the viability and direction of the brand. In order to accomplish this it will require a connection to the people who are on the…
What started as a post on Brooks Running after seeing a response on Facebook to a customer turned into an analysis of customer service. I took a few minutes to find questions from customers and took snapshots of the responses, or lack of responses from footwear companies. Why would I even stop and do this?…
Originally posted on Housakicks Last year’s edition of the Doernbecher came in the Air Jordan 13, and left nothing for me to desire- they looked like something you will find on the early 90’s fake shoes’ websites. But I don’t want to knock the shoes down because of the whole idea behind the DB series:” Give…
Explore your world with Avenue A by adidas, an exclusive, curated athletic apparel subscription program where style and performance collide. Source: Avenue A | adidas Earlier this year I dropped an article about adidas’ new foray into women’s athletic casual sales. The subscription based service Avenue A was established to allow women the opportunity…
Since I know that the majority of the visitors to this site are “sneakerheads” there may be some disconnect. Then again I hope my community is aware enough to realize that my 3rd Quarter reference is in regard to the last three months of sneaker sales. If not, now you know. When a company attempts…
Originally posted on Housakicks The Steph UA Curry 3 released yesterday and to my surprise, the shoes haven’t made a lot of noise. They don’t give you the WOW effect the curry 1 & 2 did, and moreover I think UA made a huge mistake by releasing the 2.5 series. For some reason in-between and hybrid…
The grocery store doesn’t have to market food. If you don’t eat, you die. Marketing is primarily for luxury items. Items that aren’t a necessity, but the item fulfills some type of hedonistic desire. Want to look cool? Buy this particular shoe. Want to get the girl/guy? Wear this cologne/perfume. You don’t need to…
The Under Armour (UA) stock charts provide a good example of how many consumer-based stocks are breaking meaningful technical support areas. Source: UA Stock: It’s Judgment Day for Under Armour Inc | InvestorPlace Serge Berger is taking the time to update what’s happening with UA since the Q3 announcement. His description here is a bit…
Men’s shoes should, ideally, embody a marriage of substance and style, according to Gordon Thompson, creator of the inaugural line of George Brown Bilt footwear. Source: Former Nike, Cole Haan creative director launches mens shoe line – Chicago Tribune I wanted to share this interview for two reasons, inspiration to aspiring menswear designers and just…
I’m taking the time to break down an analysis of the 2016 3rd Quarter sales over the next few days. This is part 1 based on the NPD Groups US Athletic Footwear Sales. In sneakerhead circles we usually only address the next release or what shoe will be the hottest release. If we are going…
Source: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season? Phil Wahba, dropped this tidbit of info and I saw it on NPD’s Matt Powell’s twitter feed. What’s this information? I’ve been saying recently that while the sneakerhead world revolves around hype and Nike, there are other markets and the sneakerhead community although significant…
Originally posted on Housakicks Nike has been throwing the wheat color on a whole bunch of sneakers lately i.e Air Force 1,Griffey’s , Lebron’s, etc… The next shoe in line to get the timberland treatment is the Air Jordan 4 Retro Wheat. A premium durable leather covers the entire shoe; branding comes in the classic…
Nike Basketball’s new film kicking off its season-long Come Out of Nowhere journey was directed by Mark Romanek in Cleveland and Los Angeles. Source: Nike News – Nike Basketball Opens Season With “Come Out of Nowhere” Campaign These posters are classic Nike and another reason why the brand will establish the importance of Nike Basketball.
Increased inventory was one reason Nike gave for declining margins in recent quarters. Here’s how Nike is combating it, and why concerns about it could lead to a buying opportunity. Source: Nike Inc.’s Inventory Challenge Isn’t as Bad as It Looks — The Motley Fool While sneakerheads are not really concerned about the stock prices…
Originally posted on Housakicks We live in the day of “who has the information first and can quickly publish it“; the sneaker community is no stranger to this phenomenon. Months before official pictures of an upcoming shoe are released, it is very common to see blogs and social media outlets bombard us with early footage of…
Source: Adidas Retakes No. 2 Sports Brand Position From Under Armour Under Armour isn’t even in the top 5 anymore! From the sneakerhead perspective, Under Armour’s drop was something they saw coming… at least that’s what your sneakerhead friends will tell you. However, it takes a bit more of an understanding of the business to make this…
Under Armour and its rivals have pledged more than $1 billion to secure outfitting deals with top college programs. Now those megadeals are starting to pinch profits at the sportswear maker. Source: Mega Contracts With Colleges Start to Pinch Under Armour – WSJ Yesterday Under Armour encountered a crushing stock price drop. Today the recovery…
Find release dates and info for the Air Jordan 1 Retro High OG ‘Black Toe’ on Nike.com. Follow all new releases with the Nike Launch Calendar. Source: Air Jordan 1 Retro High OG ‘Black Toe’ – Release Date. Nike.com With so many releases on the horizon “wannabe” and “OG” resale peeps should be very careful….
Under Armour’s (UA) earnings release wasn’t just bad for Under Armour’s stock but the stocks of other athletic apparel makers and retailers, including but not limited to Nike (NKE), Foot Locker (FL), Finish Line (FINL), Dick’s Sporting Goods (DKS) and Lululemon Athletica (LULU).Never mind that Under Armour’s disappointment, if you can call it that,…
Originally posted on Housakicks The White Adidas Ultra Boost & Uncaged LTD Reflective will release together on Wednesday October 26. This is probably the nth time the white edition of the Ultra Boost has dropped, and each time with slight updates. MEN’S ADIDAS ULTRA BOOST LTD Style: BB3928-WHT Color: WHITE/REFLECTIVE Unlike its predecessor,…
Source: adidas NEWS STREAM : Kristaps Porzingis Joins adidas Basketball I hate to be rude, but D Rose is tainted and James Harden doesn’t play defense… and defense wins what? Championships. In other words the hopes of adidas basketball is going to revolve around two guys who aren’t exactly flagship dudes. I want to be…
