Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Foot Locker & Finish Line: Darn You Under Armour! – Barrons.com – How To Fix Under Armour

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  Under Armour’s (UA) earnings release wasn’t just bad for Under Armour’s stock but the stocks of other athletic apparel makers and retailers, including but not limited to Nike (NKE), Foot Locker (FL), Finish Line (FINL), Dick’s Sporting Goods (DKS) and Lululemon Athletica (LULU).Never mind that Under Armour’s disappointment, if you can call it that,…

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Insider Ties: Are high-tech sports shoes worth the expense? – CBS News

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Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? – CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is…

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