Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Insider Ties: Are high-tech sports shoes worth the expense? – CBS News

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Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? – CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is…

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Danner x New Balance “American Pioneer Project” — Danner – Blog

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We’ve joined forces with Boston-based New Balance for the Danner x New Balance “American Pioneer Project,” which includes the New Balance MiUSA 585 and Danner Light Pioneer boot. The collection is a celebration of two authentic American brands, on opposing coasts, creating two premium, domestically manufactured models that represent the spirit of American craftsmanship, heritage…

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