Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Sharon Lokedi’s Win in the UA Flow Velociti Elite Leaves a Dark Time Behind After UCLA Track Debacle

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  Under Armour’s Sharon Lokedi Wins NYC Marathon in Distance Debut On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. When Under Armour took over…

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WMNS Air Jordan 1 Zoom CMFT SP – Aleali May Califia – Hyper Royal/Pine Green DJ1199-400

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The Aleali May Jordan 1 has a solid story behind it. The name Califia represents the warrior queen California was named after. The sneaker features Zoom cushioning and a padded tongue and collar with satin and soft leather finishing off the look of this cobranded Jordan 1. Buy Now: https://stockx.pvxt.net/XxJkNy WMNS Air Jordan 1 Zoom…

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Under Armour Continues to Double Down on Athletes with Smart Sneaker Tech Tackling Two Problems | UA SlipSpeed

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Introducing UA SlipSpeed, Under Armour’s Most Versatile Training Shoe Designed for Athletes Crocs, Birks and Yeezy Slides have one thing in common, they replaced the standard uniform of athletes across the country. There was a time when any gym you walked into you would find kids wearing Nike socks and slides. It was such a…

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Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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